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TOURISM MARKETING

CF Global is a marketing and representation company that specialises in promoting destinations and products in the travel and tourism industry. Here are some details on the services they provide:

  1. Destination and Product Marketing & Representation: CF Global works with destinations and products in the travel and tourism industry to promote them to potential consumers/markets. This includes developing marketing campaigns, creating advertising materials, and representing their clients at industry events.

  2. Industry and Trade Familiarizations: CF Global offers industry and trade familiarisation trips to help travel agents, tour operators, and other industry professionals learn more about their clients' destinations and products. These trips are designed to provide firsthand experience and knowledge to help promote their clients.

  3. Marketing Plans: CF Global creates customised marketing plans for their clients that take into account their target audience, competition, and marketing budget. These plans include strategies for advertising, public relations, and social media marketing.

  4. Social Media: CF Global manages social media accounts for their clients, including creating content, engaging with followers, and running paid advertising campaigns. 

  5. Trade & Consumer Shows: CF Global represents its clients at trade shows and consumer shows, providing them with a physical presence to showcase their region, products, and services to potential customers. They also organize and manage their clients' participation in these events.

  6. Quality Standards and Brand Audit: CF Global conducts audits to ensure that its clients' products and services meet established quality standards. They also conduct brand audits to ensure that their clients' branding is consistent across all marketing channels.

  7. Performance and Operational Audit: CF Global conducts performance and operational audits to assess the effectiveness of its client's marketing strategies and operations. This includes analyzing sales data, website traffic, and customer feedback.

  8. Mystery Shop Audit: CF Global conducts mystery shop audits to evaluate the customer experience at their clients' businesses. This includes posing as a customer to evaluate the quality of service, cleanliness, and overall experience.

  9. Service Standards Audit: CF Global conducts service standards audits to ensure that their clients' staff is providing excellent customer service. This includes evaluating staff training, communication skills, and problem-solving abilities.

  10. Mentoring: CF Global provides mentoring services to help their clients' staff develop their skills and improve their performance. This includes coaching on sales techniques, customer service, and marketing strategies.

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